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Supply Chain Track and Trace: Benefits, Challenges & Best Practices

Supply Chain Track and Trace: Benefits, Challenges & Best Practices

Did you know that most businesses have still not opted for the digital way? Besides, the majority of them have...
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Smart Packaging Solutions: Everything You Need To Know

Smart Packaging Solutions: Everything You Need To Know

Packaging has gained a lot of traction in the past few years. No business would have thought about designing a...
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Role of Typical Digital Anti-Counterfeiting Solutions in 2023

Role of Typical Digital Anti-Counterfeiting Solutions in 2023

It’s 2023, and we have still not eliminated counterfeiters from the market. In this ever-evolving, advancing world, the counterfeit market...
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How QR Code Tracking Simplifies Supply Chain Management?

How QR Code Tracking Simplifies Supply Chain Management?

The system of tracking and managing supply chains has changed over the years. What started with manual tracking proceeded to...
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Anti-Counterfeiting Measures and Strategies for Everyday Products

Anti-Counterfeiting Measures and Strategies for Everyday Products

Whenever we buy products from retail stores or online websites, the first concern we, as consumers, have is whether the...
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What is Traceability and How to Implement it in Manufacturing?

What is Traceability and How to Implement it in Manufacturing?

Traceability is the current need of the hour. With counterfeiters rising in every corner of the neighborhood, a proper traceability...
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Anti-Counterfeiting Technology to Expand Your Brand

Anti-Counterfeiting Technology to Expand Your Brand

Do you know that around 3.3% of global products are fake? The percentage might not seem much, but when you...
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Digitizing Your Pharma Supply Chain with QR Codes

Digitizing Your Pharma Supply Chain with QR Codes

When we talk about digitalization, we often think about remote work, advanced technologies, digital supply chains, etc. A few years...
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Why Indian Drug Brands Are Adopting QR Code on Packaging for Product Authentication

Why Indian Drug Brands Are Adopting QR Code on Packaging for Product Authentication

When it comes to healthcare and medicines, India is amongst the top medicinal providers in the world. The recent COVID-19...
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How Artificial Intelligence and Machine Learning Are Helping in Anti-Counterfeiting?

How Artificial Intelligence and Machine Learning Are Helping in Anti-Counterfeiting?

Recently, you got a great deal on eyeliners, mascara, and other makeup products from an ongoing sale. You were happy...
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Best Industry Practices for Supply Chain Security and Product Traceability

Best Industry Practices for Supply Chain Security and Product Traceability

With each passing second, the digital world is growing into something bigger, bigger than the whole wide world. Though this...
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A Holistic Approach To Brand Protection

A Holistic Approach To Brand Protection

As we enter June 2022, sales through Ecommerce channels have already crossed 4.2 trillion USD worldwide. We are at the...
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The Shocking Truth About Sustainability

The Shocking Truth About Sustainability

No brand or business can afford to ignore sustainability today. Apologies. That headline was clickbait. This piece doesn’t explain all...
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QR Codes vs. Smart QR Codes

QR Codes vs. Smart QR Codes

Have you seen QR codes on so many products nowadays and wondered why companies are using QR codes? A run...
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Top 5 Marketing Ideas To Maximize Your QR Code On Packaging!

Top 5 Marketing Ideas To Maximize Your QR Code On Packaging!

The use of QR codes on packaging has rapidly proliferated every consumer products category in recent months. Open the Bombay...
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Fake Liquor, Original bottle: Solving for Counterfeiting using Crypto codes

Fake Liquor, Original bottle: Solving for Counterfeiting using Crypto codes

Has your favorite liquor ever tasted different than usual?  Daily news is flooded with articles around counterfeiting in various industries...
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Leveraging Smart Packaging: A Lesson in Consumer Engagement Using Smart Packaging

Leveraging Smart Packaging: A Lesson in Consumer Engagement Using Smart Packaging

The packaging industry has far surpassed its original purpose from protecting products to being an unique identifier and has now...
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Three Reasons Why You Must Have Digital Supply Chain Security

Three Reasons Why You Must Have Digital Supply Chain Security

In Asia, deepening technological capabilities and innovations—most notably digital and mobile technologies—enabled early responses to the COVID-19 crisis. Six
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Smart Packaging Led Strategy to Achieve Your 2021 Business Plan

Smart Packaging Led Strategy to Achieve Your 2021 Business Plan

Global counterfeiting accounts for almost around 8 to 10% of global trade, or about $600 billion annually as per Organisation...
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Dark Side of Ecommerce: The Rise of Counterfeiting

Dark Side of Ecommerce: The Rise of Counterfeiting

The Covid-19 pandemic has resulted in a shift of consumer buying pattern from traditional retail channels to more of digital...
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